by Janice Christensen

Teig Whalen-Smith has been named Director of the Historic King Drive Business Improvement District, according to the Spring, 2005 issue of Living The Dream, the BID’s quarterly newsletter. Marjorie Rucker will serve as the Business Assistance Coordinator for the BID. The group celebrates its 12th anniversary this year, and has adopted a Four-Point Main Street approach to guide the continued revitalization of King Drive. This volunteer-driven approach has been used successfully by many urban areas. It includes the creation of four committees. The Organization Committee recruits volunteers that reflect the stakeholders in the district, and builds consensus among them. The Promotion Committee will design marketing campaigns and promotional events to present the image and promise of King Drive. The Design Committee is responsible for upgrading the physical assets of King Drive, creating an inviting atmosphere with streetscaping, lighting, window displays and other elements. The Economic Restructuring Committee will help existing businesses expand and recruit new businesses to the District. Join a committee by contacting the Historic King Drive BID at 628-4540.