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Glorioso’s On Brady

by Catherine Jozwik 

Glorioso’s, the Italian grocery store and East Side favorite for 64 years, is planning to expand and move to a different location.  Luckily for its loyal patrons, Glorioso’s won’t be leaving Brady Street. Its owners have purchased the building that formerly housed the Brady Street Pharmacy and the new store is projected to open in spring 2010. 

After retiring from eighteen years of working in

the corporate food and beverage industry, Michael

Glorioso decided to join his family members in

the grocery business, including his father Ted,

uncle Joe, and cousin Felice a year and a half ago.

Some of the Glorioso family have been working in

the business their entire lives.

 

“It’s a labor of love and passion,” said Glorioso.

“We have a great time and work hard.”

With Milwaukee’s East Side still experiencing

growth in development despite rough economic

times, Glorioso decided that it was time for the

store to expand. With a little convincing, the rest

of his family jumped on board.

 

Not wanting to leave Brady Street, they were

fortunate to have the opportunity to purchase the

Brady Street Pharmacy – directly across the street.

With help from a Small Business Administration

loan from US Bank, Glorioso’s has begun working

with Mehmert Store Services, a contracting firm

with experience working with grocery stores, to

discuss remodeling plans.

 

The new store will boast such features as increased

deli space, an expanded meat and cheese

department, and a more expansive wine and spirits

department, according to Glorioso.

Glorioso said that a 27-chair sampling area, which

will allow customers to taste-test certain unusual

meats and cheeses, will help draw business into

the new store.

 

“We see ourselves as moving into a lot more food

service,” said Glorioso. He said that the new store

will offer a lot more hot food – including pastas

and sandwiches. A special treat that will delight

long time customers is the family’s plan to bring

back their famous Trio’s Pizza, available frozen

or hot. The grocery stopped carrying their pizza

a while ago, but customers have never stopped

asking for it.

 

But Glorioso insists that despite these new upscale

touches, Glorioso’s won’t lose its familiar sights

and smells of an old-fashioned grocery store that

has retained loyalty over six decades.

“We’ll still be an Italian grocery store. We don’t

see ourselves as a Pick N’ Save or Sendik’s,” said

Glorioso.