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Brady St. to Host New Festival July 25

Brady Street Artisan Food Festival Honors Craft Foods And The Companies That Make Them

Brady Street will host a new festival on Sunday, July 25 which celebrates local artisan foodmakers. In partnership with the Wisconsin Milk Marketing Board, the free event was originally created to allow surplus cheese from the annual national cheese conference and competition to be sold. The concept expanded to honor local artisan food manufacturers including beer, wine, organic growers, local restaurants and other food organizations. Brady Street Artisan Food Festival Sunday, July 25, 2004 11 a.m. — 8 p.m. FREE EVENT www.bradystreet.com The festival will run the length of Brady Street from Van Buren to Farwell. Tents will replace traffic on this day allowing visitors to wander from tent to tent sampling and purchasing local fare while listening to bands from the local area. “We felt Brady Street, with it’s adventurous spirit, would be the perfect setting for a festival that focuses on creativity and artistic expression in food,” said Leroy Buth, president of the Brady Street BID Board. “Initial reaction to the event has been very positive and we’re looking forward to this year being the first of what will become an annual festival.” Beer, wine and cheese will be specifically highlighted. The day will include professionals speaking about cheese and beverage pairings and cheesemaker discussions regarding award-winning cheeses. However, any artisan food manufacturer is welcome to participate. Final plans for the event day are still being developed and the latest information can be seen on our web site: www.bradystreet.com. Limited sponsorships and booth spaces are currently being sold. Any interested business should contact Jenna Smith at 414-232-1304 to explore available options. Historic Brady Street is an ethnically diverse community near downtown Milwaukee and within walking distance of the shores of Lake Michigan. The street is an architectural tapestry of styles, materials and building types. The buildings, most of which were built between 1860 and 1930 create a distinctive neighborhood that serves as the main street for its immigrant community. The street is currently known for its unique mix of specialty food and retail shops.